Morning Glory Farm introduces its second cookbook with a reading on Tuesday at the farm stand. "In this book, vegetables are the stars," said Jim Athearn.

While shoppers at Morning Glory Farm amble about in slow motion, being seduced by brightly colored displays of fresh produce and aromatic baked goods, just inside the kitchen door there is a carry-in/carry-out, wash-and-sort frenzy of activity. The staff at Morning Glory Farm, like the roundabout at rush hour, is a flurry of individual purpose and intention carried out with high-speed finesse. They have been working since either 5 or 7 a.m. and now it’s almost noon. There will be close to 80 employees for lunch today.

A crowd hovered at the entrance gate to the West Tisbury Farmers’ Market on Saturday morning, as workers from Morning Glory Farm unloaded 32 bushels of corn intended for sale at the farm’s market booth. The market didn’t open for another 10 minutes, but this crowd was armed and ready, with tote bags and baskets as their weapons of choice.

It’s been a long time coming for Morning Glory Farm to expand its farm stand. The farm has been overwhelmed in recent summers by the demand for the local produce they sell. This summer that problem may be averted. The new building has been open since Memorial Day weekend, and a formal grand opening was held on Saturday in the post and beam structure that looks like a miniature version of the Agricultural Hall in West Tisbury.